BigBrother Business Intelligence
Insight into customer behaviour
BigBrother Business Intelligence (BBI) adds an extra dimension to the insight provided by our CCTV protection. BBI continuously generates insight into customer behaviour at your petrol station and compares it to market trends.
Number plate recognition and various PumpWatch interfaces are used to link number plates to transaction data. This results in statistical reporting that enables you to monitor customer loyalty at your petrol station or stations, identify synergies between your car wash and petrol station activities, and measure the impact of promotional campaigns. As a result, you think in terms of customer visits instead of volume.
With their market insight, our experts can also review the data and look for opportunities for improvement. They can then translate them into specific suggestions for getting more out of your customers. Thanks to BBI and this supplementary service, you profit more from your customers.