A Danish and a Dutch company join forces to bring a disruptive technology to the market. The ambition is to help independent gas station owners leap far into the digital future – surpassing even the majority of major oil companies by optimizing fuel prices with help of big data and applied artificial intelligence.
Over the summer and fall of 2015 the IT-companies BigBrother and a2i systems has held a number of workshops and meetings with a selected group of independent gas station owners to introduce them to PriceCast Fuel – a software system that is using artificial intelligence to calculate the most optimal fuel prices. The majority of the owners attending the workshops were very excited about the new intelligent way of setting fuel prices. Koen van de Knaap, owner of one Shell gas station, said after the introduction:
“PriceCast Fuel can give me better insights into my business and makes it possible to calculate the fuel prices more accurate. This will mean a higher margin on gas and less costs in staff and I’m excited about the prospect of this for my business”
Vera de Klerk who is the Commercial Assistant for Calpam SMD Olie B.V. and managing 27 gas stations says:
“The most valuable aspect about PriceCast Fuel is the automated and more efficient way of price setting. This will mean freeing up resources to do other tasks instead.”
The pricing software PriceCast Fuel has been developed and proven over the past 5 years by a team of PhDs in Artificial Intelligence and is so disruptive that even the majority of the major oil companies do not yet use technologies as advanced as PriceCast Fuel. Ulrik Blichfeldt, CEO of a2i systems, comments on the unique collaboration between a2i systems and BigBrother:
“This collaboration means that small independent business owners can get access to a Big Data system that most major oil companies are not able to use yet. Right now only the most visionary of the major oil companies are using PriceCast Fuel, but through this collaboration with BigBrother we are very excited to be able to offer PriceCast Fuel to small independent business owners as well."
A rapid development in the marked
The last few years there has been a significant development in the dynamics of the retail fuel marked - from setting fuel prices a couple of times a week, it’s now increasingly necessary to set the prices several times a day.
Aart van Rooijen, Commercial Director of BigBrother, says this about the rapid change in the retail fuel market:
It’s a development that does not seem to change anytime soon – in countries like Denmark and Germany they set prices up to ten times a day. PriceCast Fuel uses live transactional and competitor data input to automatically calculate the most optimal price several times a day so that each station can reach its individual business goals “
By connecting two unique IT-systems, BigBrother and a2i has created a path into the future for the small independent gas station owners.
Aart van Rooijen, Commercial Director of BigBrother
Phone number:+31 (0)318 66 66 94.
Ulrik Blichfeldt, CEO of a2i systems
Phone number:+ 45 31683120
About the FuelCast Price System
The PriceCast Fuel system is built on state-of-the-art technology of Artificial Intelligence (AI) using Big Data (all data relevant to the sales) to intelligently calculate the most optimal price without changing customer behaviour. With a pricing system based on AI and Big Date it is possible with very few resources to constantly observe and learn customer’s change in behaviour and price sensitivity as well as competitors ever changing pricing strategies. Even changes in the per-milles (%0) can secure a better income for the business owner, this while there is no change in customer behaviour.
Using AI and Big Data to set prices after customer’s behavioural patterns has already been successfully used on online companies such as Amazon. It is the future within retailing – both off and online.